In this course, the student will learn about assessing customer needs, developing account relationships and implementing effective sales strategies. During the course students will return to the theme of approaching sales with honesty and integrity, both from a practical and moral perspective. This course will cover the broader role sales communication plays in bringing people and the products and services they need together, not just the narrow skills required to convince the customer to make a purchase. Prerequisite: Communication 105. Recommended: Business 254.