Business 264. Sports Marketing.

This course will study the marketing efforts within the sports industry, including the understanding of the
sports customer, and promotional and marketing strategies. Topics include fan behavior, ticketing,
advertising, sponsorship, licensing, endorsements, public relations, hospitality, social media, and event
management. Prerequisite: any economics course. Bus254 and Bus267 recommended.

Course Information
  • Credit:3
Department
Business

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